House of Fraser kindly invited me to their head office on Thursday to preview their AW15 collections. For those of you who don’t live in the UK, House of Fraser are like the Bloomingdales of UK (or David Jones if you’re from Australia). They are a department store that stock the likes of Acne, 7 for all mankind, J Brand, Polo Ralph Lauren and Joseph.
Above all, they also house brands that are exclusive to them, ‘Therapy’ is quite often on point with current trends and brand for fast fashion that isn’t also owned and worn by everybody else you know (see above image) but my go to HOF brand is ‘Label Lab’. If “All Saints Spitalfields” is your style and you’re looking to update your entire wardrobe with half their store on a tight budget, try the Label Lab corner in House of Fraser as an alternative. Their line is super edgy and some of my most worn garments come from this house brand.
Shall I trade my Givenchy Antigona for this leopard baby this Autumn?
If you think next season will be full of dull, muted grey and blacks to match the gloomy British weather then think again.
I’d style these ‘Therapy’ pants with either a white off-shoulder ruffle top to achieve this season’s boho “Chloe girl” look or a white long sleeved body suit for a chic city look.
The main focal point and possibly most photographed item on the day was this studded DKNY backpack. I prefer it to the ever popular MCM backpack as it’s slightly more understated and easier to coordinate with an outfit. I’d sling this backpack over a pencil skirt and heels, balancing femininity with an added stroke of edge is a great technique for a head turning outfit.
Last but not least I have something extra special to share with you. The 70’s trend seen on Gucci and Burberry’s runway last year is still going strong and continuing through to the Autumn/Winter.
Next season’s Biba collection is very bohemian and has been inspired by a previous collection, originally released in the 70’s.
I was lucky enough to see their original collection in a glass box.
My favourite pick from the House of Fraser press day was this faux fur vest by Biba, expect to see a lot of faux fur next season. Easy to throw over anything: style it with a simple knit polo for added warmth this Autumn.
The House of Fraser Brand Event launched today with 40% off across all brands. I never seem to be quick enough with these things to get the best items so I already have a few things in my shopping basket.
[Bagsie! Dibs! and Shot gun!] This is what I’ve reserved in my basket so far…what do you think?
Click here to shop the sale over the next 3 days to revamp your summer wardrobe.