It’s Black Friday weekend everyone, which can only mean one thing… shopping time!

I’m going to do it online this year to save myself from the long changing room queues and crawling on the shop floor hoping that my size is down there somewhere.

 Click on the image you like to find out where it’s from. Happy shopping!

Dior so real sunglasses

Outfit of the day

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Aubaine restaurant

Aubaine restaurant chilled soup



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bichon frise

Labels and London fashion blog


Today’s outfit: Textile textures and tailored lines | Kensington, London

Summer has finally arrived in London [better late than never], so Alfie and I spent the day in Kensington, West London.

We hadn’t planned to colour co-ordinate at all. I got these white trousers and waited so long for a day sunny enough to wear them.

I like how crisp and bright white looks under the sun. Bright summer colours like yellow and hot pink don’t suit me because I have olive skin so while many look forward to getting their brights out in the summer I stick to playing it safe with nudes and neutrals. White counts as a summery colour right?

I like to keep it as minimal as possible and working with neutrals allows me to do this. Plus I’m trying to scale down the amount of clothes I have in my closet in order to prevent it from exploding, by not buying seasonal colours or loud trends which are either likely to end up on Ebay next year or tagged and unworn in my crowded closet.

I got these sandals from Dune 3 months ago. They’re possibly the most comfortable pair of heels I own; with a low heel and suede insole and they are neutral enough to go with anything (which always helps to get me out of the door on time to be where I need to be).

The print bralet is currently in the sale and pairs well with culottes, full skirts and high waist pants, it was a steal at only £12 so it didn’t break the bank either.

Just as well, my sunglasses are Dior Soreal which I hear is pretty difficult to get hold of at the moment. I got lucky going to at the Harrods 10% off for Rewards Card members day and it just so happened that they got the stock in on the previous day.

We had lunch at Aubaine restaurant where we were able to sit outside. The staff were lovely and even gave Alfie a cute dog bowl of water so he felt included. I had the chilled soup, superfood salad and calamari dusted in chilli with aioli sauce. It took me so long to choose from their menu that I just ended up choosing a bit of everything.

All the links are below so you can shop today’s outfit. If you’d like to see more pictures of me out and about that don’t make the blog then check out my Instagram. It’s


River Island Bralet

Topshop – Raffia Boucle Jacket

Topshop – Tailored White Pants

Dune – Grey Suede Sandals 

Dior Soreal sunglasses – similar at


INSTAGRAM @CherylLondon














River IslandChristian Dior



House of Fraser kindly invited me to their head office on Thursday to preview their AW15 collections. For those of you who don’t live in the UK, House of Fraser are like the Bloomingdales of UK (or David Jones if you’re from Australia). They are a department store that stock the likes of Acne, 7 for all mankind, J Brand, Polo Ralph Lauren and Joseph.

Above all, they also house brands that are exclusive to them, ‘Therapy’ is quite often on point with current trends and brand for fast fashion that isn’t also owned and worn by everybody else you know (see above image) but my go to HOF brand is ‘Label Lab’. If “All Saints Spitalfields” is your style and you’re looking to update your entire wardrobe with half their store on a tight budget, try the Label Lab corner in House of Fraser as an alternative. Their line is super edgy and some of my most worn garments come from this house brand.



Shall I trade my Givenchy Antigona for this leopard baby this Autumn?



If you think next season will be full of dull, muted grey and blacks to match the gloomy British weather then think again.

This Autumn/Winter we’ll be seeing plenty of pop colour and textured knits.





I’d style these ‘Therapy’ pants with either a white off-shoulder ruffle top to achieve this season’s boho “Chloe girl” look or a white long sleeved body suit for a chic city look.


The main focal point and possibly most photographed item on the day was this studded DKNY backpack. I prefer it to the ever popular MCM backpack as it’s slightly more understated and easier to coordinate with an outfit. I’d sling this backpack over a pencil skirt and heels, balancing femininity with an added stroke of edge is a great technique for a head turning outfit.


Last but not least I have something extra special to share with you. The 70’s trend seen on Gucci and Burberry’s runway last year is still going strong and continuing through to the Autumn/Winter.

Next season’s Biba collection is very bohemian and has been inspired by a previous collection, originally released in the 70’s.

I was lucky enough to see their original collection in a glass box.


My favourite pick from the House of Fraser press day was this faux fur vest by Biba, expect to see a lot of faux fur next season. Easy to throw over anything: style it with a simple knit polo for added warmth this Autumn.


The House of Fraser Brand Event launched today with 40% off across all brands. I never seem to be quick enough with these things to get the best items so I already have a few things in my shopping basket.

[Bagsie! Dibs! and Shot gun!] This is what I’ve reserved in my basket so far…what do you think?

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Click here to shop the sale over the next 3 days to revamp your summer wardrobe.