Industry Insider: An Interview With Yana Markova

This morning I had the honour of meeting Yana Markova in London for an interview. The international Milliner received much praise at Cannes Film Festival for her costume design and I wanted to interview her to find out more.  Each of Markova’s pieces are bold and statement, so much so that they dominate an entire outfit. As a result, Markova has successfully managed to make headdress a core element of a wearer’s outfit; reversing the role of apparel as it takes a step back into it’s new role, functioning as nothing more than a minor accessory. Interestingly all Yana Markova pieces are handmade with a “one copy only” policy, read on to see what else I found out during this exclusive interview…

Hello Yana, welcome to London. Can you tell us how your journey began? What first sparked your interest in millinery couture and costume design?

Thank you! I made designs for all accessories categories: shoes, bags, jewellery. The one category I never did was headpieces so I decided to give it a try.

What is the manufacturing process of each headdress? 

Each headdress is made entirely by hand. I try to buy materials in each country that I travel to. I try to present to the viewer a variety of materials and shades of cultures. I do not have a production team. Every one of my headpieces I make myself. However, if I use new technologies, then of course I turn to specialists

Your pieces are very theatrical, where do find inspiration for a majority of your creations?

Cultural traditions from different countries, new technology and new materials all inspire me very much.

You received praise at the Cannes Film Festival for your costume design for Mata Hari television series. If you could design for any television series, which television series would that be?

For today, of course it would be ‘Game of thrones’.

Can you share your favourite headpiece with us and explain why this is your favourite piece? 

I change my mind all the time. To choose a favourite one is very difficult for me, like for any artist, because I spend a lot of time in the creation process with each of them, so they are all very personal and have special meaning for me.

If you could collaborate with any designer who would it be?

John Galliano

What has been your proudest achievement so far?

A few things – creating headpieces shown on-screen at Cannes, sending some of my work to Lady Gaga for a fashion video and I’m really excited to have some of my pieces on the upcoming spring/summer 2018 catwalk over London Fashion Week and on David Ferreira’s catwalk show in Lisbon and some of my work is coming out in Russian Vogue and a host independent magazines soon!

What are the three pieces every woman should have in their wardrobe?

A turban, a tiara and a dramatic hat.

What is your opinion on British Fashion?

British fashion is very bold and creative, in contrast to the fashion of Italy or France.

Finally, If you could give a young aspiring designer one piece of advice, what would that be?

Follow your passion; have faith in your talent!

Yana Markova

Photography Credit: Ekaterina Belinskaya, Ilya Benton, Lev Efimov

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